Estonia’s first and largest private-capital television network started in the fall of 1993. The network’s first broadcast came on October 1 as Estonian animated film “Cabbage Head”.
Kanal 2 has been Estonia’s most-watched channel since 2006, catering to 420,000 daily viewers. Statistics from TNS Emor suggests Estonians spent three hours and 54 minutes on average in front of their television sets every day in 2016, with Kanal 2 getting the biggest share of attention in that time.
The uniqueness and success of Kanal 2 lies in consistent efforts to improve domestic programming the relative importance and quality of which has been taken to a high level over the years. Concentrating on domestic programming has given Kanal 2 a loyal audience reflected in consistently high ratings.
The program of Estonia’s largest network includes quality entertainment and serious investigative journalism. The flagship of Kanal 2 is its news magazine Reporter in the company of which viewers spend more time than with any other Estonian TV show. Other Kanal 2 programs among the most-watched shows in Estonia include domestic television series Pilvede all, Estonia’s leading charity show Kodutunne, investigative news magazine Radar, Nädalalõpp Kanal 2ga hosted by Kristjan Jõekalda and Teet Margna, and many others.
Kanal 2 brings out at least one successful international format every year. Over the years, Kanal 2 has given Estonia such hit shows as Dancing with Stars, Comedy Combat, Little Giants, et al. All have attracted a great number of viewers and won Estonian entertainment awards.
Next to domestic production, Kanal 2 offers high-quality foreign programming, including popular television series and critically acclaimed movies. Kanal 2 is the partner of various major events – in addition to live broadcasts of Stars of the Sports Year and Estonian film and television awards ceremonies earlier in the year, Kanal 2 is an official media partner of the 2018 Winter Olympics.