Raadio Elmar will celebrate its 20th anniversary on December 1 and has been among the most popular private radio stations in Estonia throughout those two decades. On air since 1997, Elmar is undoubtedly a unique radio station, first and foremost in that it only plays music by Estonian artists the majority of which is in Estonian.

The station’s phenomenon, in addition to Estonian songs, is in the friendliness of its hosts and its entertainment programs, like morning program “Ärka, kaunis maa”, afternoon show “Päevapüüdja” with its exciting listener games, the great request show, and popular weekend programs, like “Eesti lugude edetabel”, “Lotokarusell”, “Elmari tantsuõhtu”, etc.

Elmar is also the most popular commercial radio among Estonians during the weekend.